BeReal, Lemon8 & Beyond: What’s Replacing Instagram for Gen Z?
Gen Z is redefining what social media looks like. Meanwhile, new apps like BeReal and Lemon8 are catching their attention—and steering them away from platforms like Instagram. Therefore, let’s unpack what’s fueling this shift and what’s next for authentic connection.
1. BeReal: Candid Over Curated
Firstly, BeReal sends a random daily alert prompting users to snap an unfiltered dual-camera photo within two minutes.
Also, it blocks access to friends’ posts until you post, creating a shared real-time experience.
Moreover, the lack of likes, followers, and filters puts the focus on authenticity, not performance.
However, critics note that no algorithm can fully escape performativity—even candid content can feel performative.
2. Why BeReal Resonates
Additionally, Gen Z grew up in the filter-heavy Instagram era—finding polished feeds exhausting.
Furthermore, BeReal reached over 70 million users in 2023, with 80% of them under 24.
Therefore, it meets young users’ desire for raw connection in a sea of polished content.
Meanwhile, the app is evolving with features like “Nearby” and interest-based discovery to reignite growth.
3. Lemon8: Editorial Without the Pressure
Secondly, by the same company behind TikTok, Lemon8 blends lifestyle blogging and social curation.
Also, it offers AI-enhanced editing tools and shopping links embedded in posts about beauty, wellness, and travel.
Moreover, its algorithm champions uplifting, aesthetically pleasing content—without forcing virality.
As a result, creators feel at ease sharing polished yet meaningful content without chasing perfection.
4. Other Emerging Platforms
Furthermore, several new apps are gaining traction:
Mastodon & Bluesky offer decentralized, algorithm-free spaces for niche communities.
Spill engages Black creators and meme culture with community-first moderation.
Poparazzi blocks selfies—embracing candid friend-shared moments.
Threads taps into real-time microblogging within the Instagram ecosystem.
5. Gen Z’s Authenticity Quest
Meanwhile, research shows only 28% of teens use Facebook as their main platform.
In response, platforms that prioritize intimacy, choice, and authenticity are emerging.
Moreover, brands are adapting by crafting low-key, candid campaigns—like Chipotle’s “BeReal activation”.
6. Will These Apps Last?
However, new apps must evolve to stay relevant. BeReal experienced surging popularity in 2022, but downloads later dropped by half.
Meanwhile, BeReal's acquisition and growth plans—like ads mimicking user posts—signal a pivot.
Also, platforms like Clubhouse show how quick growth can fade unless innovation continues.
7. What This Means for Instagram
Consequently, Meta is adapting: Instagram now offers dual-camera features and candid challenge prompts.
Since Gen Z’s preference for authenticity is clear, even giants are shifting to mirror these values.
8. What Comes Next?
Overall, next-generation social media is trending toward:
Authentic connection, not polished performance.
Algorithm transparency, with user control.
Community-driven features over mass virality.
Therefore, successful platforms will combine intimacy, openness, and ease of use.
Real-World Reflections
“Users snap whatever they’re doing... no filters, paired with a selfie, no matter how unkempt.”
“Platforms have shifted from influencers to friend-focused authenticity.”
These insights highlight the ongoing demand for more genuine experiences online.
Final Thoughts
BeReal, Lemon8, and their peers are more than fads—they reflect a deeper craving for realness in a hyper-curated world.
By eliminating pressure, embracing spontaneity, and decentralizing influence, they’re building new norms.
So, if you want to reach Gen Z, meet them where they are: in communities built on honesty, creativity, and shared purpose.
